Journalist Ben Steveraman shared the following historical financial story: About 140 years ago, a savvy Philadelphia retailer named John Wanamaker realized that his customers and salesmen were wasting lots of time haggling over prices, so he decided to try something creative, by putting clearly marked price tags on every item. Soon enough this innovation caught on, and almost every business followed his lead. The companies that didn’t, had good reason not to. They were making